In May 2011 denim connoisseur and entrepreneur Scott Morrison launched 3x1, the latest venture born out of his comprehensive knowledge and design experience. The name derives from denim’s standard weaving construction, the 3x1 right hand twill (RHT). The ‘3’ in 3x1 also represents Morrison’s third founding of a jeans brand.
Morrison now delivers a manufacturing and retail environment that captures a one-of-a-kind experience even for the most discerning customer. Based in New York City, 3x1 is both a flagship store and factory space, with a complete jean manufacturing faciity at its center. 3x1 offers an unprecedented vantage point to experience every nuance of creating exceptional denim.
“People love to learn how things are made; there’s always something magical about seeing the process itself. And perhaps it’s a sign of the times, but the thought that most resonates with me today is one of value, uniqueness and transparency”, says Scott Morrison.
3x1 is located in Manhattan‘s Soho District at 15 Mercer Street, where the 3x1 atelier provides an unprecedented vantage point to experience every nuance of creating exceptional jeans. From the personal touch of their tailors to their pattern makers and sewers working behind glass a pair of 3x1 jeans is brought to life in complete transparency.
With more than one hundred different denims and chambray fabrics on hand, there’s simply with nothing like 3x1 in the world. They carry the finest denims in the world. Rare, hard to find, and one of a kind qualities, from mills like Collect, Dova, Kuroki and Denim Area to name just a few - many of them exclusively.
